Proudly Assembled in Chattanooga — Volkswagen’s American Story Hits Close to Home

At Jim Ellis Volkswagen of Kennesaw, we’re proud to share the story behind some of our most popular models. Volkswagen of America has just launched its “Proudly Assembled in Chattanooga” campaign—highlighting the people, care, and craftsmanship that go into every Atlas, Atlas Cross Sport, and ID.4 you see on our lot.

Just a couple of hours north in Chattanooga, Tennessee, the Volkswagen plant is where these vehicles are brought to life by a dedicated American workforce. This new campaign takes you behind the scenes of the factory floor, where more than 4,500 team members are not only assembling vehicles, but building careers in engineering, vehicle testing, and innovation.

You’ll also catch a glimpse of the plant’s impressive 66-acre solar field and its unexpected groundskeepers—a herd of 50 sheep that help maintain the land sustainably. Together, they represent Volkswagen’s commitment to reducing its carbon footprint while keeping operations efficient.

At Jim Ellis Volkswagen of Kennesaw, we don’t just sell these vehicles—we share in the pride of where they come from. Whether you’re driving an Atlas, Cross Sport, or an all-electric ID.4, know that your Volkswagen was built with heart, right here in the South.

Want to experience Chattanooga craftsmanship up close? Stop by and test drive a proudly assembled Volkswagen today!